An icon reinvents itself
Now in the new packaging design
Now in the new packaging design
The gold tin packaging of Grether’s Pastilles is just as distinctive as the pastilles themselves.
Discover over 150 years of history.
Allenburys Pastilles are first mentioned. Manufactured by Allen & Hanbury Ltd. in London.
The beginning of the golden days: the golden tin of Allenbury’s Pastilles becomes increasingly popular and finds its way to Switzerland.
Doetsch Grether AG secures the distribution rights for Allenburys Pastilles.
Doetsch Grether AG fully acquires the Allenbury’s Pastilles brand and changes its name to Grether’s Pastilles. At the same time, production is relocated to Altnau on Lake Constance (CH).
A new variety is launched on the market: Grether’s Redcurrant Pastilles containing sugar.
The 1990s are characterised by sugar-free “light” products. As part of this “light” trend, Grether’s Blackcurrant Pastilles are also produced without sugar for the first time.
The sugar-free varieties are so popular that Grether’s Redcurrant Pastilles also become sugar-free.
Doetsch Grether offers refill bags for the gold tin for the first time.
A third variety is introduced and quickly establishes itself on the market: Grether’s Pastilles Elderflower sugar-free with extracts of elderflower and lemon balm.
The Grether’s Pastilles brand is given a facelift with a slightly altered packaging design – but it still holds onto its roots.
A fourth variety is added and continues the tradition of fruity, soothing pastilles: Grether’s Pastilles Blueberry sugar-free.
In conjunction with Basel-based illustrator Patrizia Stalder, a limited-edition sugar-free Blackcurrant variety is put on the market in four different traditional Swiss tins.
The success story continues. A second Limited Edition Blackcurrant sugar-free is launched on the market. This time the focus is on famous Swiss places and their animal inhabitants.
A third Limited Edition Blackcurrant sugar-free is being launched. The focus is on the Swiss winter with four matching design motifs.